Pathfinder Marketing
Pathfinder Marketing is a strategic B2B growth consultancy helping ambitious SMEs and funded startups turn their growth ambitions into a clear, practical commercial plan. We support leadership teams with growth strategy, positioning, commercial foundations, lead generation and fractional marketing leadership, with particular experience in life sciences, technology and complex B2B markets.
Pathfinder Marketing helps ambitious B2B businesses build the foundations for sustainable growth.
We work with founders, CEOs and leadership teams at important stages of business growth - following investment, entering a new market, preparing to scale, or when existing marketing is not generating enough high-quality opportunities.
Our services include:
- Growth Foundation Sprint – a focused engagement to clarify the commercial opportunity, positioning, target audience, priorities and route to market.
- Growth Consultancy – ongoing strategic and practical support shaped around the needs of the business.
- Lead Generation Programme – creating the strategy, infrastructure and activity required to generate qualified opportunities.
- Fractional Marketing Director – experienced marketing leadership without the commitment of a full-time senior hire.
Strategic approach
Our approach connects marketing activity to commercial outcomes. We start with the business’s growth objectives and work backwards to determine the strategy, capabilities and investment required.
Based near Cambridge, Pathfinder works with businesses across the UK and brings particular experience in life sciences, technology and other complex B2B markets.
Not sure what is holding back your next stage of growth? Pathfinder offers a complimentary Strategic Growth Diagnostic to help leadership teams identify their most important commercial priorities and practical next steps.
To learn more or book a strategic growth diagnostic, visit our website or connect with founder Simon Guest through the Cambridge Network.
Products and services
B2B Lead Generation Programme
An outcome-led programme for B2B companies that need a more consistent flow of high-quality sales opportunities. We work backwards from the revenue target to define the audience, proposition, funnel, channels, investment and measurement needed to build a scalable lead generation system.
Fractional Marketing Director
Senior marketing leadership without the commitment of a full-time hire. Pathfinder provides strategic direction, commercial oversight and coordination of internal teams and specialist partners, helping growing B2B businesses make better marketing decisions and maintain momentum.
Growth Foundation Sprint
An intensive 2–3 week engagement that gives leadership teams the strategic and commercial foundations for growth. Pathfinder assesses the market, target audience, proposition, customer journey and go-to-market priorities, then turns the findings into a clear, actionable growth roadmap.
Growth Consultancy
Bespoke strategic growth support for ambitious B2B SMEs and funded startups. We help founders and leadership teams clarify their priorities, strengthen their positioning and value proposition, align sales and marketing, and turn commercial goals into a focused, practical growth plan.
